Product-In-Use Videos for SaaS
Hook-first short-form that shows your product working on screen - the format that drives views because it is story + proof + payoff.
What "Product-In-Use" means
Not talking-head UGC. Not pretty brand videos.
This is high-retention short-form where:
- 1.The first 1-2 seconds is a strong hook ("Caught my friend", "I tried this", "This is cheating")
- 2.Then we cut to real product use on screen
- 3.Then we land a clear payoff + CTA
It is designed to feel native to TikTok, Reels, and Shorts.
Examples: hook-first product proof
Each angle is a proven structure we can match and mass-produce.
Why this beats talking-head UGC
Traditional UGC
- -Talking to camera
- -Vague product mention
- -Low proof density
- -Retention drops after the hook
Product-In-Use UGC
- +Hook-first narrative
- +On-screen proof immediately
- +Clear why it works
- +Built for Shorts, Reels, TikTok
What you get (deliverables)
Deliverables receipt
Clear specs so there is no guessing:
Every video follows a repeatable structure
Built for retention and proof.
Delivered to your shared folder (Drive/SharePoint).
Add-ons
3 additional edit formats + raw files for repurposing
$600/platform/month
All 4 platforms bundle: $1,000/month total (CTA included)
Revisions & turnaround
Turnaround
- -First videos delivered 7 days after onboarding
- -Weekly drops on the 30 plan
- -Month-end batch on the 10 plan
Revisions
- -1 round of revisions per video or per batch
- -Covers text, pacing, CTA, and minor edits
- -Does not include new concepts or new structure
- -Style-match guarantee on the first 3 videos
Usage rights
How the workflow stays scalable (and why it works)
This service is built to mass-produce without endless coordination.
The process
- 1.You send 1-3 reference videos you want us to copy (pace, hook style, structure)
- 2.You provide the on-screen product flow (prerecorded)
- 3.We batch produce in your locked format
- 4.You approve direction async (no calls)
- 5.Monthly delivery on schedule
What we need from you (required)
To keep production fast and consistent:
A clear on-screen workflow
Your product needs to be demonstrable in a clean sequence (web app / dashboard / desktop app).
A prerecorded screen flow
- >A clean recording of the product flow(s) we should show
- >Or a set of recordings per feature/use case
Reference videos to copy
Links or uploads that show the exact vibe you want:
- >Hook type
- >Editing pace
- >CTA style
- >Tone
CTA destination
Usually your website landing page (or a link hub).
Claims and compliance
Any restrictions, do-not-say phrases, or platform policies.
Optional brand tone
Preferred words, cadence, or voice notes.
What we do vs what you do
We do
- Hook-first scripting (based on your references + product)
- Creator performance (voice and delivery aligned to the format)
- Editing + polish for retention
- Batch delivery
You do
- Provide the screen flow recordings
- Provide compliance restrictions (claims, words to avoid)
- Approve the direction async
Best fit / Not a fit
Best fit if
- AI tools or SaaS with clear UI workflows
- Your product has a clear wow or proof moment
- You want volume and iteration, not one-off perfect ads
Not a fit if
- Physical goods that require lifestyle shoots
- Founders who want weekly calls and custom ideation nonstop
- Campaigns that require guaranteed performance
FAQ
Is this "product demo"?
It is product proof packaged as short-form storytelling. The product is shown in use on screen, but the style is creator-native and hook-first.
Can you make multiple styles at once?
We recommend locking one winning format first. Add variations after you have traction (or via recuts).
Do you need meetings?
No. Async only.
Do you guarantee views?
No. We guarantee consistent production and strong formats. Results depend on offer, product-market fit, and platform conditions.
Ready for monthly Product-In-Use batches?
Apply - if approved, you will get onboarding steps + your subscription link.